Pitch Letter Writing and Distribution

If you invite......they will come!

The purpose of a pitch letter, or a.k.a. media advisory, is to obtain coverage of an event in the print and/or broadcast media. You are, in a sense, inviting them to your ribbon cutting ceremony, speech, open house/ special event, etc. but the key is writing a pitch letter that stands out from the hundreds of pitch letters received each day by editors and producers. You want the letter to captivate their attention by communicating the significance of the event.

Working one on one with one our PR executives we will craft a pitch letter that generates publicity for your event. Our extensive experience includes proven results on hundreds of occasions that generated favorable press for our clients.

When should I use a pitch letter?

 We recommend sending a pitch letter if there is going to be a large gathering of people at a particular location. For instance, maybe you are an engineer that just finished a large project for the city. You got the bid, completed the job and now want to "officially open" the facility by cutting a ribbon. You invite all your city contacts including the Mayor, council members etc. You have us write and send a pitch letter to the various media outlets in the area. The day of the event all your V.I.Ps are there including the media to cover the event. You ask the Mayor to cut the ribbon, you stand next to him or her in the photo that's published the next day.  Now that's PRSmart!