The purpose of a
pitch letter, or a.k.a. media advisory, is to obtain
coverage of an event in the print and/or broadcast media.
You are, in a sense, inviting them to your ribbon cutting
ceremony, speech, open house/ special event, etc. but the
key is writing a pitch letter that stands out from the
hundreds of pitch letters received each day by editors and
producers. You want the letter to captivate their attention
by communicating the significance of the event.
Working one on
one with one our PR executives we will craft a pitch letter
that generates publicity for your event. Our extensive
experience includes proven results on hundreds of occasions
that generated favorable press for our clients.